Search Engine Optimization

A strategic process used to improve a website’s virtual visibility as well as the ranking in SERPs

Drive Organic Traffic to Your Website

We can help establish your business in the virtual world and enhance your website’s visibility through effective SEO tools and techniques

In this digital era when desktop and mobile phones are gaining popularity rapidly, it has become essential to establish a reliable online presence of your business. Using our search engine optimization methods and practices, we can help enhance your website’s performance and generate effective traffic.

Our SEO Process

Our 5 step SEO process ensures that your business gets the most out of our services.

Discover Opportunities

Learn about the client’s business, website, and competitors in order to provide you clear documentation to be used throughout all other stages of the project.

  • Project brief: Defining the client information and business goals.
  • Keyword research: Identify potential target keywords.
  • SEO audit: Create a current baseline and understanding of SEO.
  • Competitive analysis: Define the main competitions in SEO context.

Strategy

After we figure out the needs and expectations of our client, we craft an SEO strategy which will be tailor-made for our client and the project.

  • Based on the Client : Built around the client’s specific needs and niche.
  • Careful Attention to Detail: our attention to the tiniest details when it comes to crafting an SEO strategy
  • Proven to Work: Our strategies are based on ideas that have been proven to work in the market.
  • Target Based Approach: We use targets to make sure our strategies are being executed to the benchmarks we set.

On-site Optimization

We use the latest methods and tricks when it comes to On-Site Optimization of the content during our SEO process.

  • Meta Tags: provide search engines with information about your page.
  • Heading Tags: You should never have more than one h1 tag on any page.
  • URL Strings: should be short, concise, and easily readable
  • Keyword Targeted Content: rite content that will drive traffic from many related queries.

Content Marketing

It entails creating and distributing relevant, high-quality content to target and attract an audience and includes:

  • Quality : “Quality content” is so much more than a catchy buzzword for marketers.
  • Powerful Titles: create content on topics that will resonate with the right people.
  • Creativity: quality, creative and inspiring content attract more.
  • Frequency : Keep active on social media, webinars or blogging

Analysis and Reporting

We keep you updated with detailed reports regarding all the aspects of your website and its performance, making sure that you are aware of our process as well as the progress.

  • Focused on Analytics.
  • Reporting based approach.
  • Feedback based improvement.
  • Using data for calibrating strategy to perfection.

Services We Provide Under SEO

We endeavor to bring more traffic to your website with the help of new proven techniques and SEO services

On Page SEO

Optimizing individual pages of your website to help improve the ranking and gain effective traffic.

Off Page SEO

Refers to all the SEO activities that are done away from the website to impact the SERP ranking positively.

Local SEO

Promoting your business locally, i.e., with respect to the location of your business.

eCommerce SEO

To get your e-commerce website on top and help rank the product pages.

On Page SEO checklist

  • Create a user-friendly website structure
  • Keyword research
  • Create an XML sitemap and robots.txt
  • Identify duplicate content
  • Remove blank pages
  • Fix internal links and website broken links
  • Conduct competitor analysis
  • Set appropriate heading structure and URLs
  • Write title tags and meta description
  • Check inbound and outbound links

Off Page SEO checklist

  • Measure inbound links
  • Get effective backlinks
  • Get more social signals
  • Keep a track of online reviews
  • Effective bookmarking
  • Avoiding Goolgle’s off-page penalty
  • Blog directory submission
  • Question/answer submission
  • Image and info-graphics sharing
  • Video submission

Components of Search Engine Optimization

The essential aspects of SEO are

Page Titles

Writing related and effective pages title.

Meta Description

Creating valid snippet of the required length

Headings

Relevant structure with the right keywords

Sitemap

Creating and submitting XML & HTML sitemap.

Images & Infographics

Including appropriate images and compelling info-graphics in the content

Keyword Placement

Using essential keywords in the title and body of the content properly

Use H1 Element, H2 & H3

Size heading elem ents are used to determine important elements of a web page.

Use Internal Linking

Linking internal web pages and posts accurately

PA and DA are high

Determining the quality of a website or blog
on search engines.

Relevant anchor text

Having relevant anchor text will make the domain
authority higher.

Permanent Backlinks

Creating valuable backlinks that can have a positive effect on the site traffic

Social Bookmarking

Storing web pages on popular websites to increase customer base

Research

Determining relevant keywords for the business

Classification

Sorting keywords based on competitiveness and search volume

Analyzing

Creating a list of keywords based on the classification

Selection of Keywords

Choosing relevant keywords to be targeted on each page and blog post

Number of Visits

Improving the total organic traffic

Visit Duration

Increasing the amount of time spent by a visitor on a web page

Bounce Rate

Decreasing the bounce rate by keeping the visitors engaged

Global Ranking

Improving the site’s ranking as compared to other similar websites in the world.

Local Ranking

Gaining better site rank as compared to the other similar sites in the local region.

Category Ranking

Improving website ranks when compared to similar sites in the same business category.

Code Optimization

Minify the codes to speed up web page loading

Image Optimization

Reducing the size of images to increase loading speed

Keyword Optimization

Optimizing relevant keywords for different search engines.

Website Optimization

Enhancing website’s performance as a whole